Small data : the tiny clues that uncover huge trends
Lindström, Martin, 1970-2017
Books
In an era where many believe 'big data' has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want.
Main title:
Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Author:
Lindström, Martin, 1970-, author
Imprint:
London : John Murray Learning, 2017.
Collation:
288 pages ; 20 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781473630130 (pbk. :)
Dewey class:
658.834092658.834 LIND658.834 LIN
Language:
English
BRN:
905047
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