10 to 25 : the science of motivating young people

Yeager, David S.2025

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Summary

David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. This sensitivity to status and respect continues into the mid-twenties. '10 to 25' helps adults to use this science to learn the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict. Yeager explains how to adopt the mentor mindset - a leadership style that's attuned to young people's need for status and respect - by following a few highly effective and easy-to-learn practices.