The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
Lewis, David, 1942-2013
Books
More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today - with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated thatn Packard could have dreamt of. This is the inside story of this new brain science.
Main title:
Author:
Imprint:
London : Nicholas Brealey Publishing, 2013.
Collation:
296 pages : illustrations (black and white) ; 23 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781857886016 (pbk)
Dewey class:
658.8342658.834 LEWI
Language:
English
Subject:
BRN:
843244
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