The digital marketing handbook : deliver powerful digital campaigns
Kingsnorth, Simon2022
Books
'The Digital Marketing Handbook' takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximise performance.
Main title:
The digital marketing handbook : deliver powerful digital campaigns / Simon Kingsnorth.
Author:
Kingsnorth, Simon, author
Imprint:
London : KoganPage, 2022.
Collation:
xii, 276 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398603394 (pbk. :)
Dewey class:
658.872658.872 KING658.872 KIN
Language:
English
Subject:
BRN:
2284416
More Information: