How to...build it : grow your own brand

Vinod, Niran2020

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Summary

In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you make it relevant in the digital age - and how can you give it real longevity? This guide starts at ground level and goes all the way up, helping you through all the key considerations as you build solid foundations for your brand to thrive and grow. Through creative tasks, ideas for growth moments, breaking down complex terminology, and shared personal insight from an award-winning creative duo at Facebook and Instagram who collectively have launched some of the world's most renowned brands, 'How to Build It' will set you on the road from nowhere to everywhere.