Measuring marketing [electronic resource] : 110+ key metrics every marketer needs
Davis, John, 1960 February 17-2013
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In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
Main title:
Author:
Davis, John, 1960 February 17-, author
Edition:
Second edition.
Imprint:
Singapore : Wiley, [2013]
Collation:
1 online resource (xxii, 344 pages) : illustrations (black and white)
Notes:
Previous edition: 2007.Includes bibliographical references and index.Description based on print version record.
Linking notes:
Print version :
ISBN:
9781118153888 (ebook)
Dewey class:
658.8
Language:
English
BRN:
2216687
More Information:
Find it!
Total copies: 1