Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan2005
Books
'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.
Main title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Author:
Imprint:
Boston, Mass. : Harvard Business School, 2005.
Collation:
xv, 240 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references (p. 223-229) and index.
ISBN:
9781591396192 (hbk)
Dewey class:
658.802658.802
Language:
English
BRN:
1987922
More Information: