Alchemy : the surprising power of ideas that don't make sense
Sutherland, Rory, 1965-2019
Books
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your café, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work and the world around us.
Main title:
Alchemy : the surprising power of ideas that don't make sense / Rory Sutherland.
Author:
Sutherland, Rory, 1965-, author
Imprint:
London : WH Allen, [2019]©2019
Collation:
xii, 371 pages : illustrations (black and white) ; 23 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780753556504 (hbk. :)
Dewey class:
659.1019659.101659.101 SUTH659.1019 SUT
Language:
English
Subject:
BRN:
1844689
More Information: