The origins of famous brands

Farrell, Thomas2026

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Summary

We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are sometimes remarkable: how did Reebok emerge from a town in North West England to become one of the leading athletic apparel brands in the world? Ever wondered how McDonald's convinced a sceptical British public to eat hamburgers? Or how Hall's cough drops became the highest-selling sweet in the world? This book breaks new ground by combining depth with readability, and uncovers previously forgotten facts. At its heart, this is a story about people: brilliant individuals who defied the odds to succeed, and introduced products that have ultimately improved peoples' lives.