How great ideas happen : the hidden steps behind breakthrough success
Newman, George2026
Books
Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine? In 'How Great Ideas Happen', cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method.
Main title:
Author:
Newman, George, author
Imprint:
London : John Murray Business, 2026.
Collation:
224 pages : illustrations (black and white) ; 22 cm
ISBN:
9781399834551 (pbk. :)
Dewey class:
153.35153.35 NEWM
Language:
English
BRN:
9029251
More Information: