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Pattern breakers : the secrets behind the world's most successful start-ups

Maples, Mike, Jr2025
Books
Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded - X (formerly Twitter), Twitch and Okta, for example - took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross? What Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.
Main title:
Author:
Imprint:
London : Macmillan Business, 2025.
Collation:
288 pages : illustrations ; 20 cm
Notes:
Originally published: 2024.Includes index.
ISBN:
9781035055098 (pbk)
Dewey class:
658.11658.11 MAPL658.11 MAP
Language:
English
BRN:
8809074
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