The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy
Koch, Richard, 1950-2011
Books
Behind business failure lies bad strategy and success generally comes from good strategy. The development of good strategy is remarkably simple but has been obscured by consultants and academics. This practical guide is for those who use strategy.
Main title:
Author:
Edition:
4th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2011.
Collation:
xiv, 376 p. : ill. ; 24 cm.
Series title:
Variant title:
Cover and spine title: Strategy
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780273745471 (pbk)
Dewey class:
658.4012658.401
Language:
English
Added title:
BRN:
849222
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