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International marketing strategy : analysis, development and implementation

Doole, Isobel, 1954-2019
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This textbook looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Main title:
International marketing strategy : analysis, development and implementation
Author:
Doole, Isobel, 1954-, authorLowe, Robin, 1945-, authorKenyon, Alexandra J., 1966-, author
Edition:
Eighth edition / Isobel Doole, Robin Lowe and Alexandra Kenyon.
Imprint:
Australia : Cengage, [2019]©2019
Collation:
xxv, 470 pages : illustrations (colour), maps (colour) ; 26 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781473758742 (pbk. :)
Dewey class:
658.84658.84 DOOL
Local class:
658.84 DOO
Language:
English
Subject:
Export marketing -- ManagementExport marketing -- Management -- Case studiesBusiness and Management
BRN:
84746
Bookmark link:
https://rbwm.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=84746

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Remove International marketing strategy : analysis, development and implementation from your current listSave International marketing strategy : analysis, development and implementation to your current list

Total copies: 1

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