Marketing 3.0 [electronic resource] : from products to customers to the human spirit
Kotler, Philip2010
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In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Main title:
Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Imprint:
Hoboken, N.J. : Wiley, c2010.
Collation:
1 online resource (xv, 188 p.) : ill.
Notes:
Includes bibliographical references and index.Description based on print version record.
Linking notes:
Print version :
ISBN:
9780470609668 (ebook)
Dewey class:
658.8
Language:
English
Related title:
Marketing 3.0 : from products to customers to the human spirit
Subject:
BRN:
835849
More Information:
Find it!
Total copies: 1