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Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)

Butler, David (Designer)2015
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In this work, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Linda Tischler, he shows how any business can use the same approach to get to the next level.
Main title:
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.
Author:
Butler, David (Designer)Tischler, Linda
Imprint:
UK : Portfolio Penguin, 2015.
Collation:
xiv, 237 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780241198377 (pbk)
Dewey class:
658.4063658.4012658.401 BUTL
Language:
English
Subject:
Technological innovations -- ManagementOrganizational effectivenessStrategic planningEntrepreneurshipCoca-Cola CompanyBusiness and Management
BRN:
809305
Bookmark link:
https://rbwm.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=809305

Find it!
Remove Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) from your current listSave Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) to your current list

Total copies: 1

Availability by location
Place reservation for Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)
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