Click : how to make what people want

Knapp, Jake2025

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Summary

Every big project - whether it's technology, sneakers or a neighbourhood cafe - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. 'Click' is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.