Buy.ology : how everything we believe about why we buy is wrong
Lindström, Martin, 1970-2009
Books
Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
Main title:
Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom.
Author:
Imprint:
London : Random House Business, 2009.
Collation:
xi, 240 p. ; 20 cm.
Notes:
Originally published: New York: Doubleday; London: Random House Business, 2008.Includes bibliographical references and index.
ISBN:
9781847940131 (pbk)
Dewey class:
658.8342658.834 LIND
Language:
English
BRN:
56381
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