Advertising & marketing
Gifford, Clive2007
Books
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The 'Influence and Persuasion' series examines how emotion and prejudice can be used to affect outcomes in war and peace, commerce and politics, and for good and for evil. Each title uses explanations and real-life examples to show how this art works, enabling readers to understand how influence and persuasion affect decisions.
Main title:
Advertising & marketing / Clive Gifford.
Author:
Imprint:
Oxford : Heinemann Library, 2007.
Collation:
64 p. : col. ill., port. ; 27 cm.
Series title:
Notes:
Originally published: 2006.Includes bibliographical references (p. 61) and index.
ISBN:
9780431098395 (pbk)
Dewey class:
659.1
Language:
English
BRN:
385310
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