Soft power : the new great game

Winder, Robert2021

Books

Find it!
Remove Soft power : the new great game from your current list Save Soft power : the new great game to your current list

Total copies: 1

Availability by location

Place reservation

Summary

There's a new Great Game afoot, and it involves soft power. As national movements resurface across the world, unsettling the international balance, the old-fashioned 'sphere of influence' is making a comeback. Nation states are once again competing to win friends and influence people by selling themselves as alluring brands. In 'Bloody Foreigners' and 'The Last Wolf', Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in this book, he explores the way modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life.