Digital Branding [electronic resource] : A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
Rowles, Daniel2014
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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Main title:
Author:
Rowles, Daniel, Author
Imprint:
[Place of publication not identified] : Kogan Page, 2014
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the CIM, trains on behalf of Econsultancy and Utalk Marketing, and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company - TargetInternet.com - has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.
ISBN:
9780749469962
Language:
English
Subject:
BRN:
2900388
Electronic access:
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