Obliquity [electronic resource] : Why our goals are best achieved indirectly
Kay, John2011
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.
Main title:
Author:
Kay, John, Author
Imprint:
[Place of publication not identified] : Profile, 2011
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
John Kay is a visiting professor at the London School of Economics, and a Fellow of St John's College, Oxford. He is a director of several public companies and contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books, including the best-selling Obliquity (2010).
ISBN:
9781847651853
Language:
English
Subject:
BRN:
2899673
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