30-Minute Social Media Marketing [electronic resource] : Step-by-step Techniques to Spread the Word About Your Business
Gunelius, Susan2010
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BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: -- Blogging and microblogging -- Social networking and bookmarking -- Audio and video -- E-books and webinars -- Direct and indirect marketing -- Brand and relationship building -- Word-of-mouth marketing -- Expanding your reach and establishing your position -- Integrating with traditional marketing -- Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day.
Main title:
Author:
Gunelius, Susan, Author
Edition:
1
Imprint:
[Place of publication not identified] : McGraw Hill LLC, 2010
Collation:
1 online resource (1 text file)
System details:
Mode of access: Internet
Biography/History:
Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to SusanGunelius.com.
ISBN:
9780071748650
Language:
English
Subject:
BRN:
2899291
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