The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising forever
Cracknell, Andrew2011
Books
In New York City in the late 1950s and the 1960s - the era and location of TV's 'Mad Men' - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. This book tells the story.
Main title:
The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising forever / Andrew Cracknell ; foreword by Sir John Hegarty.
Author:
Imprint:
London : Quercus, 2011.
Collation:
224 p. : ill. (chiefly col.), ports. ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780857384270 (pbk)
Dewey class:
659.112509659.112 CRA659.112509747109659.112509 CRA659.1125
Language:
English
Subject:
BRN:
2498504
More Information: