Event planning and management : principles, planning and practice
Dowson, Ruth2018
Books
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
Main title:
Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.
Author:
Dowson, Ruth, authorBassett, David, 1975-, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2018.
Collation:
xvi, 345 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2015.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749483319 (pbk. :)
Dewey class:
394.2394.2 DOWS
Language:
English
BRN:
2263740
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