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Data mining for managers : how to use data (big and small) to solve business challenges

Boire, Richard2014
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Big data is a growing business trend, but there is little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers, and IT professionals understand how to capture and measure data for marketing purposes.
Main title:
Data mining for managers : how to use data (big and small) to solve business challenges / Richard Boire.
Author:
Boire, Richard
Imprint:
Basingstoke : Palgrave Macmillan, 2014.
Collation:
256 pages
ISBN:
9781137406170 (hbk)
Dewey class:
658.056312658.056 BOIR
Language:
English
Subject:
Management -- Computer programsData miningBusiness and Management
BRN:
2207388
Bookmark link:
https://rbwm.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2207388

Find it!
Remove Data mining for managers : how to use data (big and small) to solve business challenges from your current listSave Data mining for managers : how to use data (big and small) to solve business challenges to your current list

Total copies: 1

Availability by location
Place reservation for Data mining for managers : how to use data (big and small) to solve business challenges
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