We are all weird : the rise of tribes and the end of normal
Godin, Seth2015
Books
For generations, marketers, industrialists and politicians have tried to tell consumers what they should buy, use and want. In an industrial, mass-market driven world, this was efficient and it worked but catering to the masses has limited the consumer's choice. Here, Seth Godin throws conformity's rules out the window and explains why marketers must celebrate choice. He calls for offering people more choices and interests, and for giving them more authority to operate in ways that reflect their own unique values.
Main title:
Author:
Imprint:
UK : Portfolio Penguin, 2015.
Collation:
103 pages : illustrations (black and white) ; 18 cm
ISBN:
9780241209011 (pbk)
Dewey class:
658.8658.8 GODI
Language:
English
Subject:
BRN:
2185453
More Information: