Marketing insights from A to Z : 80 concepts every manager needs to know
Kotler, Philip2003
Books
Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. Kotler also looks at the changes that will come and describes the things companies will have to do to be successful.
Main title:
Author:
Kotler, Philip, author
Imprint:
Hoboken, N.J. : Wiley, [2003]©2003
Collation:
xviii, 206 pages ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780471268673 (hbk. :)
Language:
English
Subject:
BRN:
1943389
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