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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip2003
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Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. Kotler also looks at the changes that will come and describes the things companies will have to do to be successful.
Main title:
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
Author:
Kotler, Philip
Imprint:
Hoboken, N.J. : Wiley, c2003.
Collation:
xviii, 206 p. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780471268673 (hbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
MarketingBusiness and Management
BRN:
1943389
Bookmark link:
https://rbwm.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1943389

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Remove Marketing insights from A to Z : 80 concepts every manager needs to know from your current listSave Marketing insights from A to Z : 80 concepts every manager needs to know to your current list

Total copies: 1

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