Data driven business : use real numbers to improve performance by 352%

Phillips, Tim, 1967-2016

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Summary

Every organisation likes to think it makes decisions based on evidence. But the reality is that we still make a lot of decisions based on gut feel. We do things because they seem right. This book is about how to recognise when gut feel needs a helping hand, and how to read what the numbers tell you better than the next guy. It's about how to recognise when your decisions need more data, how to look for the data you need, how to make simple insights out of what you know already, by measuring or modelling it better and how to avoid the basic errors that come from jumping to conclusions based on bad data or bad logic.