Essentials of business research methods
2015
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This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data. It offers a straightforward, hands-on approach to the process of gathering and using data to make clear business decisions.
Main title:
Essentials of business research methods / edited by Joseph F. Hair, Jr., Mary Wolfinbarger, Arthur H. Money, Phillip Samouel, Michael J. Page.
Author:
Hair, Joseph F., editorWolfinbarger, Mary (Mary E.), editorMoney, Arthur H., 1941-, editorSamouel, Philip, editorPage, Michael J., editor
Edition:
Second edition.
Imprint:
London : Routledge, 2015.
Collation:
576 pages : illustrations ; 23 cm
Notes:
This edition originally published: Armonk: M.E. Sharpe, 2011.Includes bibliographical references and index.
ISBN:
9781138168480 (hbk)
Dewey class:
650.072Business Hub 650.072 HAIR
Language:
English
BRN:
1827317
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