Global marketing
Hollensen, Svend2020
Books
Find it!
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Main title:
Global marketing / Svend Hollensen.
Author:
Hollensen, Svend, author
Edition:
8th edition.
Imprint:
Harlow, England : Pearson, 2020.
Collation:
xlvii, 757 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2017.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292251806 (pbk. :)
Dewey class:
658.84658.84 HOLL
Language:
English
BRN:
1170549
More Information: