Digital marketing : a practical approach
Charlesworth, Alan, 1956-2014
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'Digital Marketing' is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Main title:
Digital marketing : a practical approach / Alan Charlesworth.
Author:
Edition:
Second edition.
Imprint:
London : Routledge, 2014.
Collation:
xxiii, 342 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: published as Internet marketing. Amsterdam: Butterworth-Heinemann, 2009.Includes bibliographical references and index.
ISBN:
9780415834834 (pbk)
Dewey class:
658.872658.872 CHAR
Language:
English
Added title:
BRN:
1108641
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