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Marketing to the social web [electronic resource] : how digital customer communities build your business

Weber, Larry2009
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This work helps marketers and their companies understand the context of marketing today, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion.
Main title:
Marketing to the social web [electronic resource] : how digital customer communities build your business / Larry Weber.
Author:
Weber, Larry
Edition:
2nd ed.
Imprint:
Hoboken, N.J. : Wiley, c2009.
Collation:
1 online resource (xviii, 246 p.)
Notes:
Previous ed.: 2007.Includes bibliographical references and index.Description based on print version record.
Linking notes:
Print version :
ISBN:
9780470440292 (ebook)
Dewey class:
658.872
Language:
English
Related title:
Marketing to the social web : how digital customer communities build your business
Subject:
Internet marketingRelationship marketingOnline social networksBusiness and Management
BRN:
1020759
Bookmark link:
https://rbwm.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1020759

Find it!
Remove Marketing to the social web [electronic resource] : how digital customer communities build your business from your current listSave Marketing to the social web [electronic resource] : how digital customer communities build your business to your current list

Total copies: 1

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